Free for Shopify merchants · Powered by Joy Loyalty

Loyalty Program ROI Calculator

Enter four numbers from your Shopify store and see how much extra revenue a loyalty program could drive — with a CFO-ready PDF you can forward in one click.

Average Order Value (USD)

Your average revenue per order

Monthly orders

Total orders per month

Repeat purchase rate (%)

Share of customers who buy more than once

Active customer count

Unique customers in the last 12 months

Projected MRR uplift

$10.7K

vs current baseline

Payback period

0.9 mo

Time to recoup program cost

12-month forecast

$377.3K

Total projected revenue

Monthly revenue: with vs without loyalty

Cumulative payback (24 months)

Scenario range (Conservative · Realistic · Aggressive)

Loading scenario chart...

Methodology and assumptions

Calculations use the assumption set below. Toggle scenarios or open Customize to override.

Member AOV uplift	1.35x
Repeat rate uplift (absolute pp)	+20pp
Adoption rate (loyalty members / customer base)	40%
Program operating cost	2.5% of projected revenue (default)
Member repeat purchase cap	0.85 (clamp)

Benchmark sources

Smile.io State of Loyalty Report 2024
Yotpo Loyalty Benchmark Report
Joy Loyalty internal data 2025 (Avada Group, 20K+ Shopify merchants)