About this calculator

The Loyalty Program ROI Calculator is a free tool by Avada Group, the team behind Joy Loyalty — a Shopify loyalty and rewards app trusted by 20K+ merchants. Built to help DTC operators evaluate whether a loyalty program is worth the investment, and to give CMOs a CFO-ready document to justify budget.

How it works

You provide four inputs from your Shopify store. We apply a deterministic formula calibrated against Smile.io, Yotpo, and Joy Loyalty benchmark data to project member uplift and operating cost. Outputs include three scenarios — Conservative, Realistic, Aggressive — plus a monthly forecast and payback timeline.

No data leaves your browser unless you ask

The calculator runs entirely client-side. We only persist your inputs when you click Share or request the PDF report (email gate).